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  • Writer's pictureMichelle Johnson

Product Spotlight: ILIA Beauty Super Skin Serum

Updated: Feb 10

Recently, I was scrolling YouTube looking for "what's in my bag" videos and I came across one featuring the lovely Pamela Anderson. Yes, that Pam Anderson. In the 90s, men wanted to be with her and women wanted to be her. Back then, people only knew her as the blonde bombshell gracing our TV screens in her signature red swimsuit. Today, she's well known as a fierce animal rights advocate and a spokeswoman for PETA.


ILIA Beauty Super Skin Serum bottle with dropper

So, getting back to the video. As Pam was taking us through her bag – a gorgeous Stella McCartney Frayme Bucket Bag – she pulled out several ILIA Beauty products. I had seen ILIA products come across my Instagram but never really gave them much thought or consideration. But knowing Pam and her stance on animal testing, I knew I had to give them a try.


Sustainable Skincare-Powered Makeup


ILIA Beauty is owned by Sasha Plavsic. According to a Beauty Inc. article, she launched the brand in 2011 with sustainability in mind. The company has grown from 20 employees in 2019 to 100 in 2023. Earlier this year, they launched a new skincare makeup product called Bright Start Activated Eye Cream. What is skincare makeup you ask? L'Oréal refers to it as makeup infused with skincare ingredients that help to manage the skin concerns and support the skin's natural moisture barrier.


Skincare makeup is all I wear these days, especially during these sweltering triple-digit summer days. After all, the last thing I want is a heavy mask of (melting) makeup clogging up my pores and causing breakouts. Still, I wasn't really satisfied with the products (I've tried so many) I'd been using. I have very dry skin and every product I've tried just dries my face out and looks cakey. Curious, I allowed my fingers to explore and took a thorough tour of iliabeauty.com.


From Factory to Face in Record Time


I was immediately greeted with a "10% off with email sign up" pop-up. Always one for a bargain, I eagerly entered my email address. What's more, I was offered 15% off for signing up for texts! So far, so good.


Then, I saw it. What I hoped would become my Holy Grail – Super Serum Skin Tint SPF 40! Next came selecting my shade. This is honestly the only thing I hate about online shopping (well that and the waiting) as I always seem to select the wrong shade. The shade selector allayed my fears somewhat and after answering a few questions, I completed my purchase, sat back, and waited for my product to arrive.


It didn't take long and my package arrived about a week later. First off, I noticed the packaging was fully-recyclable. Check. Next, I spied the free sample I'd selected – ILIA Bright Start Activated Eye Cream. Check. Check. Finally, the moment of truth.


And the Verdict Is


I had already washed and prepped my skin for the day so I immediately sampled the product on my cheek. And it was a perfect match. Check. Check. Check.


The dropper applicator dispenses the perfect amount of product, not too much, not too little. I used a slightly damp sponge to apply all over my face and down my neck. It was a little stickier than I anticipated but it quickly dried down. I was left with a dewy finish and a nice glow. It effectively covered my broken capillaries – a reminder of my sun-basking, SPF-free teenage years back in the 80s. To me, it doesn't get much better than that. There are some cons but first let's talk about what ILIA got right.


The Pros


1. Topmost and of utmost significance. There was absolutely no signs of cakiness even as the day progressed.

2. SPF 40 protection. The product contains Non-Nano Zinc Oxide which shields skin from UV rays, blue light, and pollution.

3. Age-fighting ingredients. This makes my 50+ heart so happy!

  • Hyaluronic Acid draws hydration into skin to visibly plump and replenish.

  • Niacinamide minimizes the look of pores, smooths skin texture, and refines uneven tone

  • Plant-Based Squalane seals in moisture and boosts elasticity without clogging pores.


The Cons


1. Messy, messy, messy. The bottle has a tendency to leak, forcing me to scoop up product from around the rim (yes, I confess, I'm that frugal) before application.

2. Costly. A 1 oz. bottle sells for $48 USD. Just remember, a little goes a long way.


My journey from YouTube curiosity to ILIA Beauty aficionado has been a revelation. Pam Anderson's endorsement, the brand's sustainable ethos, and the serum's impressive performance combined to redefine my skincare-makeup regimen.


And there you have it—I wholeheartedly recommend this serum and will be repurchasing it.


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